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REPLY TOTEM

BSC EMEA 2023

For the 2023 Brawl Stars Championship season Reply Totem wanted to create a unique communication based on the storytelling of our players being on a secret operation: BSC 2023

THE JOURNEY

This storytelling starts from our Roster Reveal (video editing credits to federicoaamante on Instagram) and carries on in all graphics narrating the player’s path to the World Finals qualification, the most important Brawl Stars event of the year. To hype some of the monthly finals we decided to recreate posters from famous movies.

"Reply Totem BSC EMEA 2023"

Matchday graphic for instagram story vs Zeta Division featuring Maury

Defeat graphic for instagram story vs Mr Dosa featuring Joker

Victory graphic for instagram story vs Zeta Division featuring Maru

Monthly Finals 6 announcement for instagram story featuring from top to bottom: Maru, Maury, Joker

Matchday graphic for X vs Hmble featuring Maury

Matchday graphic for X vs Zeta Division featuring Maru

Victory graphic for X vs Zeta Division featuring Joker

Defeat graphic for X vs Fut Esports featuring Maru

CHAMPION POSTERS

From left to right: Maury, Joker, Maru standing on the ground with the "Reply Totem Brawl Stars" badge printed on the floor, with 2 text chains running around them with the text "CHAMPIONS". The room is lighten up by two yellow lights and the main text on the graphic says "Mission Completed CHAMPIONS BSC Monthly Finals 1"

From left to right: Maury, Maru and Joker in a detective room, in front of them a desk with a light, a typewriter and an old phone, behind them a board with clues about their secret mission. The text in the graphic says "Mission Complete CHAMPIONS BSC Monthly Finals 5"

The image shows the Reply Totem Brawl Stars players in 3 polaroids, from left to right: Maury, Maru, Joker. The polaroids are attached on a wall which has the "Reply Totem Brawl Stars" badge on it. The text of the graphic says "Back to back CHAMPIONS BSC Monthly Finals 6"

MOVIE POSTERS - MAN IN BLACK 3

The poster of the movie "Man In Black 3" it shows 3 agents with sunglasses and a black elegant jacket. The text above says "Back In Time" and at the bottom "MIB3 IN 3D 05.25.12"

This is Reply Totem's version of the movie poster for "Man In Black 3" it shows the 3 players as agents with sunglasses and a black elegant jacket, from left to right: Maru, Maury and Joker. The text above says "Back Tp Brawl" and at the bottom "BSC1 MONTHLY FINALS 25.02.23"

MOVIE POSTERS - JOHN WICK 4

The movie poster for "John Wick 4" showing the character with an elegant jacket 03.24.23 and an hourglass as a tie full of bullets the text says JW

This is Reply Totem's version of the "John Wick 4" poster showing Joker with an elegant jacket 03.24.23 and an hourglass as a tie full of bullets the text says BSC 25.03.23

MOVIE POSTERS - OPPENHEIMER

The poster for the movie "Oppenheimer" it shows a sideview of the main character with a hat and a sigarette, on the back the desert. The text says "The destroyer of worlds" "A film by CHRISTOPHER NOLAN" "Oppenheimer"

Reply Totem's version of the poster for the movie "Oppenheimer" it shows a sideview of one of Maury with a hat, on the back the desert. The text says "The destroyer of curses" "A film by COACH ROLE" "Totemheimer"

WORLD FINALS QUALIFICATION

A showcase of the process behind the poster

The graphic for the world finals qualification, it shows the player standing in a luxurious gallery with the world finals trophy in the middle. From left to right: Maru, Role, Joker and Maury. In the back a statue of the character "Shelly" with a golden shotgun with light coming out from the gun barrel. The text says "Qualified for WORLD FINALS Brawl stars world championship 2023"

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